SUN SHINE GLOBAL, in collaboration with sponsors and partners, successfully organized two major events in the first half of 2024 under the TKO Concert series: “Huong – Live in Tokyo” and “Ngô Kiến Huy Fan Meeting in Tokyo”. Both events left a profound impact on the audience, contributing to the dissemination of Vietnamese image, culture, and people to friends in Japan and internationally.
TKO CONCERT – Explosive Outreach Breaking Records of First Half 2024 Events
TKO Concert 2024 kicked off with “Huong – Live in Tokyo” by singer Van Mai Huong in April. The event attracted nearly 1,000 live attendees, creating a vibrant atmosphere with emotional performances and intimate interactions, to everyone’s surprise.
Following the event, it recorded over 50 million impressions, 40 thousand interactions, 2500 comments, 2300 shares, and 500 thousand views across various social media platforms. Additionally, it garnered significant attention from media agencies both domestic and international with over 60 articles covering the event.
Continuing this success, Ngô Kiến Huy Fan Meeting in Tokyo on June 15 was a true sensation, amassing over 120 million views across platforms in just 7 days. The event reached 100 million individuals, generating over 1 million interactions and comments, along with over 1000 posts on Facebook and TikTok.
Notably, Ngô Kiến Huy Fan Meeting remained a top trending topic on TikTok for 10 consecutive days, breaking cultural event records since 2021, showcasing strong appeal and audience affection for the artist and Vietnamese music and culture.
Contributing to the success of both TKO 01 and TKO 02, the support and partnership of sponsors and brands cannot be overlooked. Each sponsor contributed uniquely to TKO’s brilliant journey.
Alongside TKO’s success, sponsors also gained opportunities to enhance brand image and expand product/service visibility across media platforms. The event enabled them to reach more target audiences, from on-site spectators to millions of online followers.
Moreover, by associating their names with major music events and renowned artists, sponsors not only boosted brand recognition but also solidified their position within the community, expanding strategic relationships to seize further development opportunities.
With the resounding success of the first half of 2024 events, TKO Concert has proven that music is not just an art form but also a powerful tool for connecting and spreading brand values. The project has become a bridge bringing brands closer to audiences.
TKO 03 – Bằng Kiều Live in Tokyo promises memorable impressions and opportunities to enhance brand visibility.
To continue the journey of connection and dissemination, SUN SHINE GLOBAL officially launches TKO 03 – Bằng Kiều – Live in Tokyo in September 2024. The event features Bằng Kiều, one of Vietnam’s top veteran voices in the music industry.
He is beloved not only for his warm and emotive voice but also for his emotionally charged and captivating performance style. Throughout his artistic career, Bằng Kiều has deeply touched audiences with numerous hits such as “Trái tim bên lề,” “Để nhớ một thời ta đã yêu,” and “Nơi tình yêu bắt đầu.”
In April 2024, Bằng Kiều officially joined the list of artists participating in “Anh trai vượt ngàn chông gai,” becoming the most attention-grabbing name. This rare occasion of a male singer in his 70s participating in a music program as a player drew significant interest.
TKO 03 with Bằng Kiều – Live in Tokyo promises peak performances, full of emotions and professionalism. With a devoted fan base and intense allure, he is sure to ignite the TKO 03 stage and create unforgettable impressions among the audience.
Given its potential, TKO 03 offers not only a chance for audiences to enjoy top-notch music but also an opportunity for partners and brands to promote their image and products to a large international audience. The event will continue to serve as a cultural and artistic bridge between Vietnam and Japan, while opening up opportunities for collaboration and development for partners and brands.
SUN SHINE GLOBAL warmly welcomes esteemed partners and brands who wish to become sponsors accompanying the TKO 03 – Bằng Kiều – Live in Tokyo event to continue creating brilliant marks for the TKO Concert 2024 journey.
Your participation and support not only contribute to the success of the event but also help spread the image and culture of Vietnam to international friends. Let’s together create explosive and emotionally resonant events and spread beautiful values to the community!
